Feedforward

A term coined by Marshall Goldsmith, feedforward is a feedback technique which centers around forward-looking suggestions for improvement, as opposed to the typical approach of giving feedback based on a situation which has happened in the past.

Marshall explains how to apply this approach, and the advantages of doing so, in his article Try Feedforward Instead of Feedback. Some elements which stand out for me personally include:

  • Feedback focuses on past events which have already happened and can no longer be changed. This often puts people on the defensive, no matter how constructive the feedback is, because it involves a discussion about mistakes or shortcomings for the recipient.

  • We have a hard time accepting critical feedback because it doesn’t fit our self-image. Feedforward lands better because it doesn’t challenge our self image nearly as much.

  • This makes it especially suited for use with highly successful people, who often have a very positive self-image and are even more likely to reject feedback that is inconsistent with the way they see themselves.

  • Feedforward might be framed positively more easily, because it puts the emphasis on setting somebody up for success. Looking forward allows you to offer suggestions for future situations without explicitly naming a past event, even when that’s what you’re thinking of.

  • Giving advice for future events also makes it easier to give concrete suggestions. This avoids the problem with vague feedback and can make it more actionable for the recipient.

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