User stories should describe the user or persona before anything else

This immediately places the reader in their shoes, so that any text which follows is read from their perspective. This places the user front and center in the discussion, and helps structure the conversation around their needs. Placing the user at the center helps us become emotionally invested.

Without this step, it becomes much more likely that a User Story is seen through the lens of a product owner or project manager, which makes it easier to lose sight of the original goal: to solve a user’s actual problem.